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Sports Business, Projects and Governance Consultant

UNIVERSITY OF LIMOGES - FRANCE 

(in association with CDES / UEFA)

Masters Degree in Global Sports Governance

These: Business and Governance Model of Cycling SA / National Federation  


Expertise Acquired: 

  • Governance of International Sports Organizations 

  • Economic, legal, social, environmental, and media environments.

  • Legal Frameworks - Sports Law, Commercial, Labor. 

  • Alternative Dispute Resolution Mechanisms.

  • Ethics and Integrity in Sports, Safeguarding,  Corruption, and sustainability in sports. 

  • Organizational structure, Business strategies, operational best practices and leadership.

  • Competition Design / professional sport competitions / leagues.

  • Strategic Marketing, Sponsorship, Media and 

  • Brand building

  • Bidding strategiesof Major Sports Events and Tournaments​

  • North American Sports Model  / Collective bargaining 

​

2018 - 2020

2015 - 2018

OPENFIELD MARKETING / GARY PLAYER INVITATIONAL 

Business Director/Global Events Director, Openfield Marketing.

 

Directed and executed the Gary Player Invitational in South Africa, UAE, UK, and the USA as the primary project.

​

Experience and Skills Acquired:

  • Management of global hybrid teams 

  • Global event planning and execution, including venue management, branding, and high-level hospitality services.

  • Strengthened stakeholder engagement, working with top tier sponsors, clients, and international teams.

  • Proficient in managing logistics, compliance, and cross-cultural coordination for high-profile events.

  • Developed and delivered bespoke event activations tailored to corporate client needs.

  • Enhanced leadership and team management skills through remote and on-site coordination.

  • Gained strategic insights into global sponsorship activation and ROI evaluation.

2012 - 2015

MATCHWORLD (A DIVISION OF MEGAPRO) 

Account Director 

Experience and Skills Acquired: 

  • Development and execution of sponsorship strategies.

  • Venue logistics, branding, on-site activations, and event hospitality.

  • Operations / event management, including risk assessment, health and safety compliance.

  • Management of large budgets, ensuring fiscal responsibility and compliance with sponsorship contracts.

  • Client Service and stakeholder coordination.

 

Recognized with a Sports Industry Awards nomination for Best New Innovative Sponsorship for the 'Engen Cycle in the City' project.

2007 - 2009

CYCLING SOUTH AFRICA

Road Commission Member / Secretariat   

IOC ​

  • Technical Course for Coaches

2006

2001 - 2006

SURE QUINN TRAVEL

Managing Director

Experience and Skills Acquired:

  • General travel agent service provider to regional mining

  • Appointed agency managing domestic travel logistics and accommodation solutions (similar to modern-day AirBnB) for Moto GP SA.

CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE

National Diploma – Tourism Management 

Expertise acquired:

  • Tourism Management and Development,

  • Marketing,  Media, PR and Communication. 

  • Business Law I

  • Tourism Practice and Travel Management 

  • German I and II

1997 - 1999

SOUTH AFRICAN AIRWAYS ​

  • SAA - Ticketing 1 and 2 

BULTFONTEIN HIGH SCHOOL

Matriculated   

1996

1998 - 2003

CROSS COUNTRY TOURS 

Managing Director

Experience and Skills Acquired: ​

  • Planning and managing all-inclusive customized group tours. 

  • Logistics and Budget Management 

IATA ​

  • BSP - Billing and Settlement Plan 

2002

2005 - 2009

ACADEMY CYCLISTE INTERNATIONAL

Co-founder and Managing Partner

Experience and Skills Acquired:

  • Talent identification

  • Youth development

  • Sponsorship and fundraising 

2010 - 2012

CYCLING SOUTH AFRICA 

Secretary General 

Experience and Skills Acquired:

  •  Board Secretariat,

  •  Alignment of governance frameworks and strategic objective by drafting and implementing policies,

  • General offices, staff, volunteer and team management.

DA VINCI INSTITUTE - in association with SASCOC

Certificate in Applied Sports Management.
Expertise Acquired:

  • Governance frameworks,

  • Financial management of sports organizations,

  • Event management and safety,

  • SA National legislation compliance.

2010 - 2011

UCI (International Cycling Union)

  • Rider Agent   

2012

2018 - present

INDEPENDENT CONSULTANCY AND BOARD SERVICES  ​

Expert services to sports organizations, focusing on governance, strategic planning, and operational execution. Key Projects: 

​

Cycling South Africa

 

Brand, Business and Corporate Relations Portfolio 

  • Repositioning Cycling South Africa as a leading national federation by implementing sustainable models

  • Revising the GrowCycling Strategy, and creating the 2030 RideSouthAfrica Campaign.  

  • Drafting governance frameworks and aligning the federation’s operations with long-term strategic goals.​

​​

Chef de Mission, Team South Africa

  • UCI Cycling World Championships in Glasgow (2023)

​

Cycling Code Manager, Team South Africa

  • Paris 2024 Olympic Games 

  • Road / Track / MTB / BMX / Para

 

Other - Project Management

  • Sport projects in South Africa and the USA, focusing on event planning and stakeholder alignment to meet high standards of execution.

  • Worked with various organizations to align partnership opportunities with strategic objectives, enhancing brand visibility and stakeholder engagement without a sales-driven approach.

CYCLING SOUTH AFRICA

Vice President (2019)

President (2020 - 2022)

Vice President (2023) - Finance and Risk  

2019 - 2023

SASCOC

Member - Policy Commission (2021 - 2024)

Member - Constitutional Task Team - (2021 - 2023) 

2021 - 2024

SOUTH AFRICAN DEPARTMENT OF SPORT, ART & CULTURE

Eminent Persons Group - Board Member 

2023 - present

THE GUARDIAN 

  • Safeguarding Officer (athlete / teams)  

2024

MESGO ALUMNI ASSOCIATION

 Board Member 

2021 - present

MY EXPERTISE AND EXPERIENCE

I hold a master’s degree in Global Sport Governance and have held pivotal leadership roles, including serving as President and Secretary General of Cycling South Africa, where I led governance reforms and strategic initiatives.   I have successfully delivered projects across the USA, UK, Europe, South Africa, and the UAE, leveraging hybrid models to achieve impactful results. 

 

My expertise and competencies extend to advising on brand, business, and corporate development for sports organizations,  new sports business development, governance and policy advisory, strategic sponsorship planning, and project management.

UNIVERSITY OF LIMOGES - FRANCE 

(in association with CDES / UEFA)

Masters Degree in Global Sports Governance

These: Business and Governance Model of Cycling SA / National Federation  


Expertise Acquired: 

  • Governance of International Sports Organizations 

  • Economic, legal, social, environmental, and media environments.

  • Legal Frameworks - Sports Law, Commercial, Labor. 

  • Alternative Dispute Resolution Mechanisms.

  • Ethics and Integrity in Sports, Safeguarding,  Corruption, and sustainability in sports. 

  • Organizational structure, Business strategies, operational best practices and leadership.

  • Competition Design / professional sport competitions / leagues.

  • Strategic Marketing, Sponsorship, Media and 

  • Brand building

  • Bidding strategiesof Major Sports Events and Tournaments​

  • North American Sports Model  / Collective bargaining 

​

2018 - 2020

2005 - 2009

ACADEMY CYCLISTE INTERNATIONAL

Co-founder and Managing Partner

Experience and Skills Acquired:

  • Talent identification

  • Youth development

  • Sponsorship and fundraising 

CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE

National Diploma – Tourism Management 

Expertise acquired:

  • Tourism Management and Development,

  • Marketing,  Media, PR and Communication. 

  • Business Law I

  • Tourism Practice and Travel Management 

  • German I and II

1997 - 1999

2015 - 2018

OPENFIELD MARKETING / GARY PLAYER INVITATIONAL 

Business Director/Global Events Director, Openfield Marketing.

 

Directed and executed the Gary Player Invitational in South Africa, UAE, UK, and the USA as the primary project.

​

Experience and Skills Acquired:

  • Management of global hybrid teams 

  • Global event planning and execution, including venue management, branding, and high-level hospitality services.

  • Strengthened stakeholder engagement, working with top tier sponsors, clients, and international teams.

  • Proficient in managing logistics, compliance, and cross-cultural coordination for high-profile events.

  • Developed and delivered bespoke event activations tailored to corporate client needs.

  • Enhanced leadership and team management skills through remote and on-site coordination.

  • Gained strategic insights into global sponsorship activation and ROI evaluation.

2012 - 2015

MATCHWORLD (A DIVISION OF MEGAPRO) 

Account Director 

Experience and Skills Acquired: 

  • Development and execution of sponsorship strategies.

  • Venue logistics, branding, on-site activations, and event hospitality.

  • Operations / event management, including risk assessment, health and safety compliance.

  • Management of large budgets, ensuring fiscal responsibility and compliance with sponsorship contracts.

  • Client Service and stakeholder coordination.

 

Recognized with a Sports Industry Awards nomination for Best New Innovative Sponsorship for the 'Engen Cycle in the City' project.

2001 - 2006

SURE QUINN TRAVEL

Managing Director

Experience and Skills Acquired:

  • General travel agent service provider to regional mining

  • Appointed agency managing domestic travel logistics and accommodation solutions (similar to modern-day AirBnB) for Moto GP SA.

SOUTH AFRICAN AIRWAYS ​

SAA - Ticketing 1 and 2 

BULTFONTEIN HIGH SCHOOL

Matriculated   

1996

1998 - 2003

CROSS COUNTRY TOURS 

Managing Director

Experience and Skills Acquired: ​

  • Planning and managing all-inclusive customized group tours. 

  • Logistics and Budget Management 

2010 - 2012

CYCLING SOUTH AFRICA 

Secretary General 

Experience and Skills Acquired:

  •  Board Secretariat,

  •  Alignment of governance frameworks and strategic objective by drafting and implementing policies,

  • General offices, staff, volunteer and team management.

UCI (International Cycling Union)

  • Rider Agent   

2012

2018 - present

INDEPENDENT CONSULTANCY AND BOARD SERVICES  ​

Expert services to sports organizations, focusing on governance, strategic planning, and operational execution. Key Projects: 

​

Cycling South Africa

 

Brand, Business and Corporate Relations Portfolio 

  • Repositioning Cycling South Africa as a leading national federation by implementing sustainable models

  • Revising the GrowCycling Strategy, and creating the 2030 RideSouthAfrica Campaign.  

  • Drafting governance frameworks and aligning the federation’s operations with long-term strategic goals.​

​​

Chef de Mission, Team South Africa

  • UCI Cycling World Championships in Glasgow (2023)

​

Cycling Code Manager, Team South Africa

  • Paris 2024 Olympic Games 

  • Road / Track / MTB / BMX / Para

 

Other - Project Management

  • Sport projects in South Africa and the USA, focusing on event planning and stakeholder alignment to meet high standards of execution.

  • Worked with various organizations to align partnership opportunities with strategic objectives, enhancing brand visibility and stakeholder engagement without a sales-driven approach.

​

DA VINCI INSTITUTE - in association with SASCOC

Certificate in Applied Sports Management.
Expertise Acquired:

  • Governance frameworks,

  • Financial management of sports organizations,

  • Event management and safety,

  • SA National legislation compliance.

2010 - 2011

IATA

Billing and Settlement Plan  

2002

IOC

Technical Coaching Course

2006

CYCLING SOUTH AFRICA

Road Commission Member / Secretariat   

2007 - 2009

SASCOC

Member - Policy Commission (2021 - 2024)

Member - Constitutional Task Team - (2021 - 2023) 

2021 - 2024

SOUTH AFRICAN DEPARTMENT OF SPORT, ART & CULTURE

Eminent Persons Group - Board Member 

2023 - present

CYCLING SOUTH AFRICA

Vice President 2019

President 2020 - 2022

Vice President 2023 - 2023

2019 - 2023

THE GUARDIAN 

  • Safeguarding Officer (athlete / teams)  

2024
 

MESGO ALUMNI ASSOCIATION

Board Member 

2021 - present

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